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BtoB

IContact integrates social media with email platform

Published on .

Raleigh, N.C.—Email marketing services company iContact Corp. has expanded beyond its original marketing channel, launching a digital marketing platform that includes social integration, scheduling and analytics along with email. According to the company, marketers using the iContact platform can publish, schedule and track their social media marketing efforts on Facebook and Twitter, either as standalone campaigns or integrated with their email marketing programs. Social media posts can be scheduled to publish at specified future dates, with analytics that include measurement of “likes,” comments and retweets, the company said.
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