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BtoB

ICrossing integrates MSN adCenter into its products

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Scottsdale, Ariz.—ICrossing, an interactive marketing agency, announced it has integrated the MSN adCenter campaign management tool into its product line.

ICrossing is one of several companies participating in the beta testing of MSN adCenter. The move allows it to use MSN's adCenter tool with both its Bid2Action paid search platform and Interest2Action analytics application.

That will make it easier for advertisers to manage bids using an automated system, according to iCrossing.

—Carol Krol

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