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ID Media appoints director of media intelligence

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New York—ID Media, a direct response and digital media agency that is part of Interpublic Group of Cos., has appointed Fiona Lam director of media intelligence, a newly created position. Lam will be responsible for expanding ID Media’s research center and enhancing its audience-targeting capabilities. She previously held media positions at as BBDO, O&M Direct and DDB Direct.
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