Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Idapta, BEA ready marketplace platform

Published on .

Atlanta--Idapta Inc., which has had some success selling a hosted e-marketplace platform, Wednesday cut a deal with leading server vendor BEA Systems Inc. to build an exchange platform for very large customers. It's an intriguing partnership, with BEA's main rivals being Oracle Corp. and IBM Corp, each of which not only build powerful commerce server platforms, but also sell b-to-b applications to run on top of them. For upstart Idapta, the deal gives it an industrial-strength partner with which to chase big marketplace deals. In recent months, Idapta has won several very large industry e-market deals, including LevelSeas and Global Steel Exchange.
Most Popular
In this article: