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BtoB

IDC adds mobile platforms to Go-to-Market

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Framingham, Mass.—IDC announced the availability of new interactive marketing platforms optimized for the latest mobile devices. The platforms are offered through IDC's Go-to-Market services, which provide clients with research and other insights on PCs, tablets and other mobile devices. The enhanced platforms will allow IDC to provide richer formats and enhanced functionality to clients, according to IDC.
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