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BtoB

IDC predicts online advertising will decline 6% this year

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Framingham, Mass.—IDC’s Ad Report Model predicts that U.S. online advertising will decline by as much as 9% in the first quarter and by 6% for full-year 2009.

The report was issued following the release of first-quarter earnings by Yahoo on April 21. Yahoo’s first-quarter net income was $117.6 million, down 78.0% from $536.8 million in the first quarter last year. Net revenue for the quarter was $1.2 billion, down 13.0% from the same period a year earlier.

“Yahoo’s results were weak, as expected; and IDC believes the company is doing as well as it can considering the economic crisis and the company’s travails during the period leading up to the appointment of its new CEO, Carol Bartz,” IDC said its report.

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