IDC projects global IT marketing budgets will increase 8.0% this year

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Framingham, Mass.—Global IT companies will increase their marketing budgets by an average of 8.0% this year, according to preliminary results from IDC's “Tech Marketing Barometer” study.

The study was based on an online survey of 45 senior marketers at hardware, software and service companies, conducted in January and February.

It found that global IT marketing investment will outpace global IT revenue growth of 6.8% this year.

Also, 60% of marketing budgets will go toward marketing programs, and 40% will go toward marketing staff, according to the survey.

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