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BtoB

IDC recommends best practices for product marketing

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Framingham, Mass.—Product marketing needs to undergo a significant transformation in the technology industry, according to a new report by research company IDC. In a report that identifies best practices for product marketing, IDC recommends that companies conduct a thorough audit of their product, solution and industry marketing practices and apply a consistent set of roles and responsibilities across the organization. IDC also recommends a closer alignment between product marketing and product management in technology organizations.
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