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IDC survey finds tech companies project growth

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New York--Research firm IDC this week completed a Tech Marketing Barometer survey, designed to assess the level and direction of tech marketing spending over the next six to 12 months.

The results are still being compiled, but Michael Gerard, director of CMO Advisory Research at IDC, said a “significantly high percentage” of participants expect their companies’ global revenue growth to be 5% or greater from 2003 to 2004.

“This is certainly an indicator that IT companies are optimistic about their prospects for growth in 2004,” Gerard said. “With respect to marketing budgets, we are beginning to see a rise in the number of companies increasing their marketing budgets compared to fiscal year 2003 data.”

The final results of the Tech Marketing Barometer survey will be released by IDC in March. It will include data from more than 35 global IT vendors, with total IT revenue of more than $100 billion and total marketing spend of more than $3 billion.

--Kate Maddox

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