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BtoB

IDC survey ranks IBM first for business and IT services

Published on .

Armonk, N.Y.--Research firm IDC ranked IBM Global Services first in brand awareness and customer perception when it comes to selecting a business and information technology service provider. The study, "The Value of Brand: Market Perception of Leading IT Services Firms," was based on responses from 240 U.S. business and IT executives in the banking, energy, communications, consumer goods and life sciences industries.
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