Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


IDC survey ranks IBM first for business and IT services

Published on .

Armonk, N.Y.--Research firm IDC ranked IBM Global Services first in brand awareness and customer perception when it comes to selecting a business and information technology service provider. The study, "The Value of Brand: Market Perception of Leading IT Services Firms," was based on responses from 240 U.S. business and IT executives in the banking, energy, communications, consumer goods and life sciences industries.
Most Popular
In this article: