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IDC says worldwide Internet ad spending down 1% in third quarter

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Framingham, Mass.—Worldwide spending on Internet advertising totaled $14.6 billion in the third quarter, down 1% from the same period last year, according to research firm IDC.

U.S. Internet ad spending totaled $6.4 billion for the third quarter, down 4% from the year-earlier period, IDC reported. However, the rate of decline in worldwide online ad spending is slowing. Spending declined 5.6% in the second quarter, IDC found.

The results are included in IDC’s “Worldwide and U.S. Ad Spend Report 3Q09,” which was released this week.

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