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BtoB

Identity 3.0 survey finds CEOs personally invest time in brands

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Chicago--CEOs spend on average 34% of their time personally investing in their companies’ brands, according to a survey by brand consulting firm Identity 3.0. The survey, conducted among 28 top-level executives, found that 93% of chief executives identified themselves as the company’s chief brand steward, and 77% of respondents placed ownership of the brand squarely with the organization and its employees.
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