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BtoB

IDG creates lead-generation database

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Boston—Tech publishing giant IDG announced it has aggregated subscription information about the readers of its print publications to create an online database of IT decision-makers to help marketers’ lead-generation efforts.

The database, IDG Connect, had a soft launch last month. It contains data on 6 million IT professionals from the print, online and events sectors. The information includes names, contact information, IT budgets, what programs and systems are currently installed in their offices and their future buying intentions.

The database is also segmented by category, including business intelligence, storage, security, networking, and mobile and wireless.

—Matthew Schwartz

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