Framingham, Mass.—IDG Enterprise, publisher of CIO and Computerworld, has debuted Premium Data Services, designed to help tech marketers more precisely target their online advertising efforts. Premium Data Services combines the advertising technology of the IDG TechNetwork, a network of more than 450 tech websites and blogs, with first- and third-party data to profile visitors to IDG Enterprise sites.
Premium Data Services offers two products: Brand Scale and Target Scale.
Using Brand Scale, marketers can tailor their online advertising campaigns on both IDG Enterprise and IDG TechNetwork sites. Campaigns can be customized based on how visitors engage on IDG Enterprise sites and then ads in these campaigns can be served to the appropriate IDG TechNetwork sites based on user interest in, for example, cloud applications, mobile or security.
Target Scale enables marketers to target ad campaigns via third-party data such as company size, industry or purchase intent.