Framingham, Mass.—IDG Enterprise has debuted Alliance Advisory Services, a marketing services unit designed to help customers communicate their value to their partners and strengthen the value of the alliance.
Among the programs within the Alliance Advisory Services : Advisor Perspective 360 brings a market expert to work with the partners to define the relationship's value and determine messaging that will communicate that value, while Sales Enablement Battle Cards & Fast Facts develops both internal and external sales education tools.
“IT products and service providers are collaborating more than ever to provide solutions for their customers,” said Michael Friedenberg, president-CEO of IDG Enterprise, in a statement. “One common challenge is that no alliance partner liaison has been appointed to facilitate communications, determine marketing assets and align all partners with consistent messaging. The IDG Enterprise Alliance Advisory Services can serve as that voice to recommend and execute a plan that will showcase the benefits of the partners and their aligned solutions.”