BtoB

IDG introduces b-to-b lead-gen program

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Framingham, Mass.—International Data Group introduced a new online lead generation program designed to obtain qualified leads from the world's largest companies. The IDG Target Account 360 program focuses on helping b-to-b technology marketers generate leads from the world's 2,000 largest companies as compiled by Forbes. The TA 360 program enables marketers to present ads based on the IP addresses of these large companies as their employees visit U.S. IDG media sites as well as sites in the IDG TechNetwork. IDG's brands include CIO, CSO, Computerworld, InfoWorld, ITworld, Macworld, Network World and PCWorld.
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