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IDG launches new community site with Dell, MediaCom

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Framingham, Mass.—Working with Dell Inc. and media agency MediaCom, International Data Group has launched a new community and content website for Dell. The new site is called New Fulcrum Point and located at NewFulcrumPoint.com. The new site features curated content from around the Internet and includes news from IDG brands as well as contributions from analysts and bloggers. The site also includes Dell white papers and case studies. Additionally, new content is created daily by New Fulcrum Point's community manager, Jeff Cutler. “Dell understands the challenges of today's IT decision-makers and the need for them to quickly harness and make sense of the streams of information that surround them,” said Adam Potashnick, global media director at MediaCom, in a statement. “In one community-oriented site, IT professionals can take control of these information streams to uncover ideas and interact with peers, the community manager and Dell experts.”
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