Framingham, Mass.—International Data Group is making a big push to provide mobile marketing programs to information technology marketers. Branded as Mobile@IDG, IDG's mobile offering includes a dozen products and services, containing both existing and new options.
Mobile@IDG consists of mobile sponsorships of IDG media sites; mobile “partnerzones,” in which marketer content is co-branded near relevant IDG content on smartphones and tablets; and rich media units placed in iPad magazines.
According to IDG, marketers such as Hewlett-Packard Co. and Siemens IT have already used Mobile@IDG in Europe.
“Mobile devices are selling in large numbers around the world, and an IDG Global Solutions survey earlier this year found more than two-thirds of the respondents in 16 countries said they use smartphones and 70% use them regularly to access the Web and use mobile applications,” said Matthew Yorke, president of IDG Global Solutions, in a statement. “With Mobile@IDG products and services, we are taking the lead with clients who want innovative marketing programs that surround their prospects with very targeted solutions, including sophisticated location and social integration.”