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BtoB

IDG TechNetwork reports 300% revenue increase

By Published on .

New York—The IDG TechNetwork, a vertical advertising network established by International Data Group in 2008, increased its revenue by more than 300% in the company's fiscal first quarter ended Dec. 31, compared with the year-earlier period. The network includes 275 b-to-b and consumer tech sites, including ECT News Network, GigaOm Network and Linux Open Source. Advertisers include AT&T, CA, Cisco, Dell, IBM, Microsoft and Symantec. “The IDG TechNetwork has grown into a multimillion-dollar business in less than two years because it brings together the global credibility of IDG, a wide selection of high quality tech sites, and segmented audiences that see ads that are most appropriate for their interests," IDG TechNetwork CEO Peter Longo said in a statement.
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