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BtoB

IDG unveils services for tech marketers

Published on .

Framingham, Mass.—IDG has introduced Native@IDG, a new portfolio of services for technology marketers that can be delivered across all the company's media brands and its IDG TechNetwork. All the offerings deliver client messaging and information to readers based on behaviors and content consumption. Four new products are available within Native@IDG: InFunnel takes reviews from IDG's product database and sends them to users as they plan purchases; NewsCast enables brands to recommend content to visitors, then retarget them with high-impact advertising as they move across the IDG TechNetwork; Native Blogs lets advertisers host a blog in the editorial blog sections of IDG media sites; Video Trigger allows calls to actions to be served that are tied to content in a video.
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