In the first phase of the pact, Ziff Davis Enterprise’s Developer Shed Network, a portfolio of Web sites and online resources for the developer community, will join the IDG TechNetwork, an online ad network of more than 200 non-IDG publishers. Ziff Davis Enterprise said its Developer Shed Network attracts 8 million unique visitors per month.
“Ziff Davis Enterprise continues to explore and invest in new ways to serve our editorial audience as well as our advertisers,” Ziff Davis Enterprise CEO Steve Weitzner said.
Peter Longo, CEO of IDG Syndication and Networks added: “The Developer Shed Network is an important addition to the IDG TechNetwork, given its content and reputation in the developer community. We look forward to continuing to grow our relationship with Ziff Davis Enterprise in the coming months.”