New York—IgnitionOne, a digital marketing technology company, announced a management-led buyout from parent company Dentsu. Financial terms of the deal were not disclosed.
The buyout was funded by IgnitionOne's management team and employees, and backed by ABS Capital Partners and Persimmon Capital Partners.
IgnitionOne will continue to be led by CEO Will Margiloff. The company provides cloud-based technology for digital marketing, including digital media buying and marketing automation solutions.