BtoB partners with MarketingCentral

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Kirkland, Inc. said late Friday that it had signed a marketing alliance with MarketingCentral to sell each other's wares. The move means MarketingCentral, a site that specializes in information for employees of marketing departments and creative design shops, will link throughout its site to the printing purchasing area of Also, MarketingCentral will have access to's graphic-arts portal, dubbed The deal indicates that, Kirkland, Wash., will focus on providing Internet-based e-commerce services, while partnering with key content sites to draw traffic. The site, which joins the fragmented printing industry with the equally fragmented graphic-arts community, is generally considered one of the fastest growing b-to-b exchanges on the Internet.
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