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IMediation taps Reebok top executive

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San Francisco--Reebok International Ltd. Chief Technology Officer Peter Burrows has been named to the board of directors of Internet channel sales management and marketing company iMediation, which has its U.S. headquarters in San Francisco. Reebok's reputation as a global brand leader that relies exclusively on its channel for sales will lend credibility to development of iMediation software and services, said iMediation Chairman-CEO Didier Benchimol. Burrows heads information services operations for Reebok International's divisions-the Rockport Co., Greg Norman Collection, Ralph Lauren Footwear and the OnField sports licensing group. http://www.imediation.com
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