Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


IMMI names McKenna president-CEO

Published on .

San Mateo, Calif.—Integrated Media Measurement Inc. (IMMI), which provides audience behavior data to media companies and advertisers, has named Bill McKenna president-CEO. McKenna was previously CEO of KMR North America. In his new role, he will help lead IMMI as it develops a cross-platform media measurement service.
Most Popular
In this article: