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BtoB

IMN adds tracking feature to RSS service

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Newton, Mass.--IMN, an online content provider, has added a new tracking and reporting feature to its RSS (really simple syndication) service.

That service was launched in December and enables IMN customers' content to be picked up automatically by RSS content aggregators and distributed to a wider Web audience.

The new feature lets customers embed those feeds with tracking tools so they can learn subscribers' preferences and target them with customized future communications.

--Carol Krol

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