Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


IMN launches RSS service

Published on .

Newton, Mass.--E-marketing firm IMN (formerly iMakeNews) has launched a new service that lets online publishers integrate their content with Really Simple Syndication (RSS) feeds. The service, which uses aggregated XML content, lets marketers publish their e-newsletters or blogs as RSS feeds, opening up new distribution channels. RSS aggregators pick up the feeds and distribute them to subscribers. IMN said it will add behavioral tracking capabilities to the service next month.
Most Popular
In this article: