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BtoB

IMN launches RSS service

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Newton, Mass.--E-marketing firm IMN (formerly iMakeNews) has launched a new service that lets online publishers integrate their content with Really Simple Syndication (RSS) feeds. The service, which uses aggregated XML content, lets marketers publish their e-newsletters or blogs as RSS feeds, opening up new distribution channels. RSS aggregators pick up the feeds and distribute them to subscribers. IMN said it will add behavioral tracking capabilities to the service next month.
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