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IMN offers analytics tool to third-party marketers

Published on .

Newton, Mass.--IMN announced Monday it will offer its analytics and tracking tool on an open platform, which will allow access by other companies, including competitors. Called the Dynamic Learning Engine, the standalone product allows e-mail marketing companies, agencies and marketers that have their own content management or e-mail systems to use IMN's behavioral analytics on top of their own online marketing systems and e-mail programs.
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