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The Impact of Social Media on Search

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The Impact of Social Media on Search, depicts how marketers are integrating social media with search marketing and discover what types of measurable impact each channel is having on the other. It reveals that, while most b2b marketers are using social media as part of their marketing efforts, they are still exploring how to integrate social with search and measure the results. However, the study also reveals the tools, metrics and strategies successful marketers are employing to conduct their campaigns.
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