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BtoB

Implix releases new version of its e-mail marketing platform

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Wilmington, Del.—E-mail marketing company Implix has introduced GetResponse 6.0, the latest version of its e-mail marketing platform aimed at small and midsize business, as well as the small office/home office market.

GetResponse 6.0 offers audio and video recording capabilities, Twitter integration and an iPhone application available through Apple Inc.’s App Store to monitor campaigns, check e-mail statistics and add contacts from address books when traveling.

The software also includes e-mail analytics to detail open rates, click-through rates and sign-ups; unlimited follow-up messages; more than 300 HTML templates; online surveys; and training and support, according to Implix.

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