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How important is television to your overall marketing?

Frank Brown, assistant VP-corporate communications, Norfolk Southern Corp.

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“TV is very important. Norfolk Southern has been a consistent advertiser on TV since 1982. We believe in it and believe it is effective for us. The business audience is very important to us—we serve 8,700 customers across the U.S. and in other countries—and we also work closely with states and their agencies to locate new plants and facilities along the railway lines for industrial development. Our TV advertising—and in particular our new "City of Possibilities' spot—is aimed directly at that group.”
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