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BtoB

Improving B2B Marketing ROI: Thought Leadership With Merry Elrick

Published on .

Marketo offers a fine Q&A with Merry Elrick, author of The Truth About Marketing ROI. Elrick says b-to-b marketers should continue their brand-building efforts in tough economic times. “The brand is an asset that must be managed—not abandoned! Especially during a recession, you can make substantial gains in brand-building,” she says.
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