BtoB

Improving B2B Marketing ROI: Thought Leadership With Merry Elrick

Published on .

Reprints Reprints

Marketo offers a fine Q&A with Merry Elrick, author of The Truth About Marketing ROI. Elrick says b-to-b marketers should continue their brand-building efforts in tough economic times. “The brand is an asset that must be managed—not abandoned! Especially during a recession, you can make substantial gains in brand-building,” she says.
READ MORE
In this article:
Most Popular