Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Improving B2B Marketing ROI: Thought Leadership With Merry Elrick

Published on .

Marketo offers a fine Q&A with Merry Elrick, author of The Truth About Marketing ROI. Elrick says b-to-b marketers should continue their brand-building efforts in tough economic times. “The brand is an asset that must be managed—not abandoned! Especially during a recession, you can make substantial gains in brand-building,” she says.
Most Popular
In this article: