Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Improving the visibility of your marketing videos

Published on .

Marketing videos are becoming an integral part of business' online marketing strategy, writes Jessica Sanders, guest blogger on the Marketo blog. She says that text is going out of style, being replaced by rich content, so video is a smart way to engage your audience and be found online. But that's the tricky part—getting found online. Search engines don't read your videos like they read your text. Sure, including keywords in the title and description is a good start, Sanders says, but there is a bit more to consider. Consider sitemap build, search engine availability and taking a slow, but steady start, among several tips presented here.
Most Popular
In this article: