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IMS, BPA roll out service for tracking print-and-online campaigns

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Shelton, Conn.—BPA Worldwide and Inquiry Management Systems announced a partnership that allows media buyers and agencies to track the performance of their integrated print and online advertising campaigns through a single Web portal at performanceaudit.ims.ca. From the new gateway, users can access BPA's Ad iCompli service—which reports on ad delivery, viewability, position verification and compliance to the media plan for online campaigns—and IMS' PoP service—where users manage print campaign tearsheets, view their history of creative pieces and browse the digital version of every issue of the publications that carried the ads. “We believe the single point of access will bring greater efficiency to the campaign-monitoring process,” said Peter Black, BPA's senior VP-business development, in a statement.
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