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IMS Health launches Xplorer.Web for pharmaceutical companies

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Fairfield, Conn.--IMS Health Inc., which provides information systems for the health care industry, announced the launch of Xplorer.Web for pharmaceutical companies. Xplorer.Web is an Internet-based software platform that integrates IMS Health's competitive pharmaceutical sales and prescription data with a company's own detailing, sampling and call data to help clients analyze marketing and sales effectiveness.
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