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IMS launches Web-based marketing program for pharmaceutical business

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Fairfax, Va.--IMS Health Inc., one of the biggest providers of information to the pharmaceutical and health care industries, Friday announced the launch of its new Web-based IMS Marketing Effectiveness Suite. The product integrates marketplace intelligence from IMS prescription, sales, promotional, managed care and medical databases. Hosted by IMS, the suite requires only Internet access and a Web browser.
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