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BtoB

Incentive to link sales commission, bonus system with CRM

Published on .

Bedford, Mass.-Incentive Systems Inc. said Monday that it has signed a deal with customer relationship management vendor Onyx Software Corp. to integrate their two software platforms. Incentive said the deal will make it easier for corporations to run electronic, sales-incentive programs that motivate sales people to use Internet marketing for leads. The deal follows a partnership between Incentive and Nortel Networks Corp. to integrate Incentive software with Nortel's telecommunications services and hardware.
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