Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Inceptor acquires eLuminator

Published on .

Maynard, Mass.--Inceptor Inc., a provider of conversion marketing software, said it has acquired eLuminator technology from MediaDNA Inc., La Jolla, Calif. Under the terms of the deal, Inceptor will have exclusive ownership of the eLuminator brand and technology, which offers content optimization for search engines. Inceptor will incorporate the technology into its Excedia online marketing software.
Most Popular
In this article: