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Inceptor launches self-service pay-per-click bidding tool

Published on .

Aug. 9
Maynard, Mass.—Search engine marketing company Inceptor last week announced it launched a self-service bid management tool that automates pay-per-click bidding.

Called BidCenter, it allows users to manage pay-per-click campaigns from one Web-based user interface. That interface provides central access to features of each search engine company’s bid engines, so that users can manage campaigns with the full functionality of Google AdWords and Yahoo! Search, for example, without having to log into each service separately.




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