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BtoB

Incisive Media selects e-Dialog to optimize digital marketing campaigns

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London—Incisive Media, a London-based b-to-b publisher, has selected e-mail marketing company e-Dialog, Burlington, Mass., to provide services designed to optimize its digital marketing campaigns. Under the agreement, e-Dialog will develop a digital marketing strategy for more than 100 publications and events; design marketing and communications programs for email, mobile and social media; and provide digital such automation solutions as email campaigns and real-time transactional messages. The budget was undisclosed.
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