×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Increase in interactive TV marketing forecast

Published on .

New York--Interactive TV marketing initiatives, such as sponsored enhanced programming and interactive commercials, will become more prevalent over the next 12 months, according to a study by BrightLine Partners, an interactive marketing consulting firm. The study found that the number of marketers incorporating interactivity into their TV advertising is growing substantially. Interactivity in TV advertising includes interactive banner ads on channel guides, sponsoring the program enhancements for a show’s entire season, and sponsoring Web sites with content synchronized to broadcast.
Most Popular
In this article: