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BtoB

Increase in spam and phishing attacks have marketers concerned

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Mountain View, Calif.—Spam, online fraud and e-mail blocking are e-mail marketers’ most pressing concerns this year, according to a recent survey sponsored by e-mail provider Goodmail Systems.

Fifty-three percent of respondents called increased e-mail spam and phishing attacks that attempt to acquire sensitive information—such as passwords, user names and credit card details—are their top concerns for 2009. Their second-most worrisome concern is increased blocking of e-mail and images by Internet service providers (45%).

By comparison, respondents were less concerned about macroeconomic conditions. Only 40% said they were worried about slowing consumer spending, 27% worried about their ability to stay relevant with subscribers, and 16% worried about securing adequate budgets for their programs.

The survey, conducted by JupiterResearch, polled 202 e-mail marketers in October.

—Christopher Hosford

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