Fifty-three percent of respondents called increased e-mail spam and phishing attacks that attempt to acquire sensitive information—such as passwords, user names and credit card details—are their top concerns for 2009. Their second-most worrisome concern is increased blocking of e-mail and images by Internet service providers (45%).
By comparison, respondents were less concerned about macroeconomic conditions. Only 40% said they were worried about slowing consumer spending, 27% worried about their ability to stay relevant with subscribers, and 16% worried about securing adequate budgets for their programs.
The survey, conducted by JupiterResearch, polled 202 e-mail marketers in October.