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To increase visibility, Visibillity plans campaign

Published on .

Chicago--Insurance industry software specialist Visibillity, has named Kent, Cole, Smith & World as its b-to-b marketing agency of record, and plans an estimated $2 million campaign to sell its products. The agency will launch print, public relations, direct mail and exhibition components to heighten awareness of its Internet-based software system that manages the relationship between insurance companies and attorneys involved in litigation with insurers. The theme of the new campaign will be "Visibillity. The power to see your business clearly."
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