Indirect: Xerox, EDS, and Merkle

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Xerox exec Marketer of Year

The Direct Marketing Association Business-to-Business Council announced that it has named J. Douglas Lackey, manager of direct marketing for Xerox Corp., North America, as its 2007 B-to-B Marketer of the Year. The award was presented last month during the DMA's Direct Marketing to Business Conference in Orlando, Fla. Lackey spearheaded the launch of "BusinessBuilder," a direct marketing program that addresses the specific needs of Xerox customers and prospects by generating personalized direct mail communications. His 25-year tenure at Xerox includes experience in managing worldwide services marketing.

EDS kicks off ad campaign

EDS unveiled a new ad campaign in conjunction with the EDS Byron Nelson Championship, a PGA Tour event last month in Irving, Texas. The campaign, which has the tagline "Are you ready now?" was developed by BBH New York. It includes TV spots, which will be telecast on CBS and the Golf Channel, print ads in business and technology trades, and online. The effort is designed to show how EDS can help companies address critical business issues such as productivity and innovation. The budget was undisclosed.

Project Honey Pot files lawsuit

Unspam Technologies' Project Honey Pot filed a suit in Alexandria, Va. U.S. District Court seeking the identity of spammers who harvest e-mail addresses, transmit spam and post so-called "comment spam." Project Honey Pot, a distributed network of spam-tracking "honey pots," is seeking $1 billion in statutory damages from the John Doe spammers. Jon Praed of the Internet Law Group is representing the company in the suit.

Merkle acquires CFM Direct

Database marketing agency Merkle announced that it has acquired Chicago-based direct marketing agency CFM Direct. The deal gives Merkle offices in Chicago and Philadelphia. CFM Direct clients include Bank of America and General Electric Co. Financial terms of the deal were not disclosed. CFM Direct becomes part of Merkle's Commercial Markets group which serves clients in the automotive, consumer packaged goods, financial services, high-tech, media verticals, pharmaceutical, retail and telecommunications. Investment banking firm AdMedia Partners acted as financial adviser to CFM Direct in the deal.

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