E-mail marketing company Digital Impact's board of directors recommended that shareholders reject infoUSA's buyout offer of $2 per share, or about $81 million. "The Digital Impact Board has thoroughly considered infoUSA's unsolicited tender offer and has unanimously rejected the offer," said William Park, chairman-CEO of Digital Impact, in a statement. "The board believes that the offer is financially inadequate, opportunistic and fails to reflect the underlying value of the company." Vin Gupta, chairman-CEO of infoUSA, said in a statement: "infoUSA believes that the Digital Impact board is not seriously committed to realizing stockholder value as demonstrated by their continuing refusal to engage in discussions regarding our proposal."
DMA's Research Council renamed
The Direct Marketing Association's Research Council has changed its name to the DMA Analytics Council. The move reflects the council's expanded focus beyond primary research and direct marketing testing to advanced analytics, including segmentation, predictive modeling and data mining.
DM activity strong in fourth quarter
Average direct marketing sales increased 9.4 % in the fourth quarter, according to the Direct Marketing Association's Quarterly Business Review. The DMA said all direct marketing segments-marketers, agencies and suppliers-experienced positive revenue and profits. The DMA predicted continued growth this year.