Sixty-seven percent of direct marketers plan to increase staff in the fourth quarter, up one percentage point from July, according to a survey by Bernhart Associates Executive Search, a direct marketing industry recruiter that tracks employment trends. However, the number of companies planning cutbacks in staff increased to 10%, versus 2% in July; and 15% of those surveyed said they have imposed a hiring freeze, compared with 6% in the summer. The findings are based on an e-mail survey of 143 companies in October.
Yankelovich debuts database product
Research company Yankelovich announced the launch of Y*Base, a database product for customer research. The product includes more than 150 data points that can be added to a company's customer or prospect file to help develop marketing programs. The service includes attitudinal as well as demographic data.
Equifax acquires Austin-Tetra
Consumer data giant Equifax announced it has acquired Austin Consolidated Holdings, known as Austin-Tetra, a privately held business-to-business data management solutions provider. Financial terms of the all-cash deal were not disclosed. Equifax said Austin-Tetra would maintain its presence in Irving, Texas.
Direct Media buys Clark Mackain
Direct Media announced it has acquired Clark Mackain in a merger of two list marketing companies. Financial terms of the deal were not disclosed. Clark Mackain has kept its brand name and operates as an independent division of Direct Media. Co-founders David Clark and Lorrie Mackain remain with the business.
E-mail list prices decline in October
Permission-based b-to-b e-mail was the highest-priced list rental category in October, with an average price of $277 per thousand names; but the category also saw the largest price decrease among list types compared with the same period last year, according to list manager Worldata's Fall 2006 List Price Index. B-to-b e-mail list prices decreased an average of $4 per thousand compared with the same period last year.