Industrial buyers turn to Web before phone

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New York--Ninety-one percent of industrial buyers contact suppliers' Web sites for information instead of using the phone, according to a study by industrial purchasing guide Thomas Register.

The Industrial Purchasing Barometer (IPB) Study looked at the impact of the Internet on buying over the last four years. The findings are based on studies conducted among a random national sample of manufacturing, engineering and other buyers over the past four years.

The study found that 90% of buyers expect to find suppliers' pricing, order and shipping information online. Eighty percent of buyers are likely to consider an alternative supplier over one that does not have the information they need available immediately online. --Sean Callahan
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