BtoB

Industry to Industry launches ad campaign

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New York--Industry to Industry Inc., Boston, announced Tuesday it will spend more than $20 million on a campaign designed to raise awareness for its global Internet marketplace (http://i2i.com), an exchange of everything from chemicals to energy. The print ads will debut by March 1 and run through 2000 in Internet, chemical, energy and retail trade publications, as well as in business and financial publications. Frankfurt Balkind Digitas, New York, designed the campaign, which has the tagline ``Trade with industrial strength.'' MediaVest, New York, will handle media buying.
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