New York—The Industry Standard,
a business magazine that soared during the dot-com boom of the late 1990s only to come crashing down and close in 2001, will return as a blog and community Web site in December, said Bob Carrigan, CEO of IDG Communications. Speaking at paidContent.org’s Future of Business Media conference in New York last week, Carrigan said IDG will relaunch the Industry Standard as an "experiment" that would feature bloggers, editorial content and user-generated content. "We're bootstrapping it," Carrigan said. "Our attitude is: Why not? Let's have some fun with it." He said the site already has a sponsor, which he declined to name.