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BtoB

IndustryBrains adds to network of financial sites

Published on .

New York--IndustryBrains, which offers contextual, site-specific advertising on the Web, announced it has added the Motley Fool, Kiplinger.com, Zacks and Salary.com to its network of financial sites.

That network already included BusinessWeek and BankRate.

With its financial network, IndustryBrains offers advertisers site-specific and category-specific cost-per-click opportunities. A buy into the financial category results in exposure to 5 million monthly unique visitors across all six sites, the company said. IndustryBrain’s technology is private-labeled by partner sites and is transparent to the user. This enables publishers to leverage their own brands to bring in advertisers that are willing to pay more for placement on a specific site.

--Sean Callahan

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